If you’ve tried to weasel your way into a Subaru BRZ for a test drive
lately, you likely know just how hard it is to get your hands on one of
the machines. The rear-wheel-drive coupes are flying off of dealer lots
as quickly as they arrive, but according to USA Today, a spot
of sibling rivalry has pushed Subaru to offer a small incentive on the
BRZ already. Customers are already ponying up an average of $29,085 for
each BRZ model sold. Compare that to the $25,653 average transaction
price for the virtually-identical Scion FR-S, and you can see why Subaru
offered a $400 incentive on the BRZ in June.
The FR-S, meanwhile, moved with no cash on the hood.
The two companies have very different approaches to selling the cars,
however. Scion offers the FR-S in one standard trim in either manual or
automatic guise, while Subaru offers two trims. The more expensive of
those includes niceties like leather seating, automatic climate control
and a proximity key, but compare base model to base model and the Subaru
is $1,315 more than its Scion twin.
According to USA Today, Scion sold 2,684 FR-S models across
1,000 dealers in the U.S. last month. By comparison, Subaru sold 818 BRZ
units over the company’s 600 dealers.
Source : dailycar.info -By: dailycar